Nordic Growth Summit Blog

The one business conference you can't miss in 2026

Written by Kine Mette | Dec 18, 2025 3:20:49 PM

The Business Conference Stockholm Actually Needs

When Stockholm's business leaders gather on April 23rd, 2026, it won't be for another generic tech event. Nordic Growth Summit returns bigger, sharper, and more relevant than ever – this time in Sweden's capital.

After three successful years in Oslo, the Nordic region's most substantial growth conference is moving to Stockholm. And it's bringing something the city's business scene has been missing: a one-day event that respects your time while delivering genuine strategic value.


Well played, HubSpot Content Remix, well played

Why Stockholm? Why Now?

Stockholm is the Nordic tech capital. This is where Spotify, Klarna, and King proved that Nordic companies can compete globally. The city deserves a business event that mirrors this energy – an event as ambitious as the companies calling Stockholm home.

Nordic Growth Summit 2026 delivers exactly that.

The conference brings together international speakers, industry experts, and growth leaders from across the Nordics for one intensive day focused on the challenges actually keeping you up at night. No fluff. No generic keynotes. Just concrete strategies from people who've done the work.

 

What Makes This Different?

Walk into most business conferences and you'll find the same pattern: inspiring talks that sound great but offer little you can actually implement. Nordic Growth Summit takes a different approach.

The event is created through a collaboration between Avidly HubSpot Solutions, TRY Dig, and Spring Agency – three leading HubSpot partners in the Nordics who share a genuine passion for learning and business growth. They've built this around one principle: curate for quality, not quantity.

Every session addresses specific challenges Nordic leaders face right now. The speakers are practitioners with real experience, not just theory. And the format is designed to maximize value in a single day – because your time matters.

 

The 2026 Theme: Unified Growth Intelligence – The Human AI Equation

This year's focus cuts through the surface-level AI hype to explore what actually matters: the intersection between human insight and machine capability.

This isn't another conference promising "AI transformation" without explaining how. This is about the complex, genuinely interesting work of making this shift happen in practice. About the decisions you need to make today, with the resources you have available, in a market that's moving faster than ever.

The program brings together leaders working at the intersection of leadership, data, AI, digital transformation, customer value, and modern team dynamics.

 

Who's Taking the Stage?

Nordic Growth Summit focuses on speakers who bring something concrete to the table. Here's who you'll learn from in Stockholm:

  • Marcus Weiland – Deputy CEO, Savantic AI Lab

Marcus bridges the gap between technology and business value. As host of the popular podcast En AI till Kaffet and experienced leader at Savantic, he helps executives navigate the shift to Physical AI. He combines deep technical roots with sharp business understanding – a rare combination that makes complex technology accessible to decision-makers.

  • Stine Ekstrøm & Madeleine Strand – Head of SEO & Head of Content at Try

Madeleine and Stine present concrete models and frameworks for cross-functional collaboration that ensures visibility in AI services. They explain why this is a challenge for the entire organization – not just the content team.

This is particularly relevant as Google Search Generative Experience (SGE) and AI-driven search services change the rules for visibility.

  • Marc Van den Berg – CEO, Hyper Change Network

Marc is a technology and digital transformation leader with 25+ years of experience across IT consulting, software development, martech, and large-scale organizational change. He brings perspectives from extensive practical experience with digital transformation.

  • Mai-Li Hammargren – Fundraising Consultant

Mai-Li shares concrete strategies and leadership insights for turning bold ideas into actual cash flow. As a pioneer in wearables, she sold 20,000+ products before the smartwatch era, and as a former Silicon Valley operator, she helped make Lookback profitable. She delivers practical, energetic insights for any organization serious about long-term innovation.

  • Kyle Jepson – HubSpot Evangelist

Kyle is Principal Evangelist at HubSpot Academy, known for transforming complex tools into clarity and action. With years of experience in education and global stages, Kyle has a unique ability to connect strategy, growth, and technology with human insight.

  • Erik Modig – Founder, Marketing Levels

Erik is a recognized researcher, author, speaker, and entrepreneur. He has made significant contributions to the marketing field through his research and teaching at Stockholm School of Economics. Erik combines academic rigor with practical understanding of reality in modern businesses.

 

Who Should Attend?

This event is built for people who:

  • Lead marketing or sales teams in Nordic companies and need to stay ahead in a constantly shifting landscape
  • Sit in the C-suite and want to understand how technology and growth strategies work together
  • Drive digital transformation and need concrete strategies for AI integration
  • Work with customer insights, data, or AI and want to understand how this connects to real business value
  • Appreciate conferences where content quality stays high throughout the day
  • Value learning from practitioners with experience from similar challenges

Nordic Growth Summit attracts marketing and sales experts, CEOs, and other C-suite leaders from Nordic companies facing concrete challenges related to growth, technology, and transformation.

 

What You Get

  1. Curated Content Based on Real Challenges

Every session, every speaker, every workshop is chosen because it addresses a specific challenge Nordic leaders face right now. The focus is on relevant, applicable content.

  1. International Perspective, Nordic Relevance

The conference brings in the best global voices but filters everything through the lens of what works in Nordic markets. Context matters, and different strategies work in different markets.

  1. One Day, Maximum Value

This is designed as a one-day business event. Concentrated, high-quality content that respects your time.

  1. Meaningful Networking

The event offers structured opportunities to meet people facing similar challenges, exchange experiences, and build relationships that actually lead somewhere.

  1. Concrete Takeaways

The goal is simple: you should leave with concrete strategies, frameworks, and perspectives you can implement immediately.

 

Practical Information

Date: Thursday, April 23rd, 2026
Time: 09:00 – 21:00
Location: SPACE Stockholm, Sergelgatan 2, Stockholm, Sweden
Registration: Closes Thursday, April 23rd, 2026 at 08:45

This is a full-day conference running from morning to evening, with an intensive program designed to deliver maximum value. SPACE Stockholm is centrally located in the heart of Stockholm, easily accessible by public transport.

For updated information about the program, speakers, and registration, keep an eye on the official channels.


The Bottom Line

In a time when AI is changing the rules, when customer behavior shifts faster than ever, and when traditional approaches need rethinking, we need arenas where genuine expertise meets real challenges.

That's what Nordic Growth Summit delivers.

This is where you meet relevant perspectives, competent people, and concrete tools to navigate what's coming. In 2026, Stockholm becomes home to the Nordic region's most relevant business event – an event that matches the ambition level of the companies defining Nordic innovation.

This is a conference for leaders who want to actively shape the future.

See you in Stockholm on April 23rd, 2026.